Friday, 28 October 2011

He Who Must Not Be Named

I have been rereading Harry Potter lately, and with the thought of persuasion in the back of my mind, I have come to realize that bad tactics of persuasion is apparent with regard to Lord Voldemort. One thing you must never do in order to persuade someone is to instil fear in order to get your way.  Take the situation with Wormtail, he wasn’t necessarily a “bad guy” but he was easily persuaded to join forces with Voldemort because of the fear of going against him. It is the same as getting ones way by means of a threat (“do this or….” And “do this if you don’t want such and such to happen”), which is not the same as pointing out a potential loss to a client
– for example, a proposal for a merger between two companies, where the one company is quite near bankruptcy and the potential loss would be the company’s clients, share holders, respect etc. In order to persuade them to join forces, it would be helpful to point out those certain things that they could lose which would hinder their company (or rather point out what can be saved by a merger).

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