The information you are presenting should be solid facts. No guesswork and no opinions should be passed as such. Make sure the fact is exactly that, factual. Use reliable sources, especially when researching on the internet. If you want to persuade someone then be sure you are going to them with reliable information to support your opinion/argument. Using statistics, examples and analogies are important in doing just that. The key here though is not only to get the facts out there, but to explain how these facts are useful. In the case of infomercials, they always go over the facts – the knife is razor sharp, the blanked is made of fleece, the toothpaste dispenser is easy to use. But these alone will not sell the product. The use/benefit of each fact must be explained – how will a razor sharp knife be beneficial?
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